Our story


It feels amazing to know what you put on - and therefore also ín - your body (right?!!) Nowadays the label natural doesn’t always mean chemical-free, and non-toxic doesn’t mean it’s paraben- or fragrance-free. 

Our goal to create lots of products for you and your family. Products that contain no chemicals and don't harm our beautiful planet! Our products are suitable for all family members and especially great for babies.

We are looking forward to taking you all on this journey with us!

So.. If you're interested in who's the person behind all of this, please keep reading!

Hi again, welcome to the shop! My name is Lu Lu and I'm the mind behind Moonbaby Naturals. I was born in China but now live in The Netherlands (The Hague) together with my partner and our 2 kids (3 & 0). I love having good and meaningful conversations or dive deep into subjects such as astrology, plant medicines, birth and anything related to food and health! I’m a real sucker for books, and would love to own them all! I’m always looking for new ones to add to my collection. When I’m not busy experimenting with herbs, butters and oils to create new products for Moonbaby Naturals I really love to cook, eat, read, write in my journal, watch documentaries, practice yoga, travel and spend time with the people that are dear to me.

I have to be honest with you all: I’m not a herbalist, doctor nor dermatologist and I don't have every answer, but I love to read books and do my research to get to know mother earth a little bit better and what she has to offer and how we can use it to heal and benefit both from it.

Every product in our shop is carefully handcrafted, packaged and sent by us -- Team Moonbaby Naturals (yes, I am not doing this alone! Moonbaby is a family owned business!). We created this brand out of love and respect for the earth and its inhabitants and we hope you can feel the love that goes into the making of our products and that you and your family enjoy our natural goods!
How Moonbaby Naturals was born!

When I started being more mindful about my food-choices 4 years ago, everything in my life aligned around a more natural and holistic way of living. I began to question a lot of things in today’s world and started seeing and seeking truth everywhere. 

I made the switch from mainstream care products to natural 4 years ago and got rid of my problem skin - I suffered from a lot of breakouts and light acne on my cheeks and back. I started doing more DIY projects at home like making my own toothpaste and facial cleanser. Making my own products at home was definitely a game-changer and besides minimalizing the chemicals going into my body, it felt much more rewarding and I made it a part of my self-care ritual.

When my daughter was born I made a promise to myself to never buy care products at a store. I began experimenting with all kinds of ingredients and was amazed by the result. My daughter never suffered from diaper rash and her skin was glowing every day! I even started using my homemade cream on her body and face.

I connected with a lot of parents and noticed that I started to get this urge to share my experience on making diaper cream with every parent I came across. This enthusiasm and my passion and willingness to share the goodness with others led to the birth of Moonbaby Naturals!

We hope to create as many products as possible. Products that are toxin-free, cruelty-free and not stuffed with harmful, synthetic chemicals. Products that you can truly trust and apply without feeling guilty.

Thank you again so much for visiting our website!
We hope you find a product that suits you. Please feel free to contact us if you have any questions, suggestions or just want to chat. We would love to hear your feedback and are always in for a good conversation!

With love,

Lu Lu & Team Moonbaby Naturals


 (illustration by: Yara Ruby)